Dr. Sijun Liu

Southern Utah University, Cedar City, United State

Dr. Sijun Liu is an Assistant Professor in the College of Business, specializing in tourism and hospitality technology, with a keen focus on data mining, online reviews, platform design, and consumer preferences in her research. She innovatively employs VR software in her hospitality classes to provide immersive learning experiences, and she was on XR Southern Summit conference committee in 2024.