Wuxia Bao is a Ph.D. in digital marketing. Her research interests are digital marketing, consumer behavior, marketing strategy, blockchain marketing, digital transformation, and luxury brands. Her recent NFT study has been published in International Journal of Research in Marketing. She is also a marketer and blockchain practitioner, collaborated with over 100 blockchain projects. She is skilled at social media management, influencer marketing, token incentives, branding, and community operation.